When running a business, whether it is located on Main Street in your town or online, publicity is essential. When a small business has little or no advertising budget, the best thing for the owner to do is to get people interested in your company. How do you do that with a limited budget? Write a newsworthy press release and send it to the editors of local and national publications in the market that potential customers read.
This press release should be no longer than one page. Make sure you only send the release to the editors that directly cover your field and don’t forget to include your contact information. It is not necessary to follow-up with the editor as long as you include your contact information. In fact, most editors do not like getting follow-up calls about your press release. If they like it… they will call.Here are the four steps to writing a newsworthy press release:1. Decide when you are sending out the release. It is always best to send out your release after 11AM EST, any day besides Friday and Monday unless you have hard news. Also decide whether the release is “FOR IMMEDIATE RELEASE” or not. If not, include the specific date and time that you want the publication to make your press release public knowledge. Write the release date and time or “FOR IMMEDIATE RELEASE” at the top of your press release.